As part of a merchandising campaign, the producers requested Don Post to mass-produce the skull, witch, and jack-o'-lantern masks. Producers had given exclusive merchandising rights to Post as part of his contract for working on the film, and Post Studios had already successfully marketed tie-in masks for the classic Universal monsters, Planet of the Apes (1968), Star Wars (1977), and E.T.: The Extra-Terrestrial (1981). Post used the original molds for the masks in the film to mass-produce masks for retail sale. He speculated, "Because the masks are so significant to the movie, they could become a cult item, with fans wanting to wear them when they go to see the movie." Post gave mask-making demonstrations for a Universal Studio tour in Hollywood. The masks retailed for $25 when they finally appeared in stores. Each mask also included a small metal button that contained a crystal pinned to the inside.
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